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With our cycling industry specialists, we will help you to have a better understanding of the market and create a sustainable long-term strategy. We can also build a seamless team alongside your internal talent. Let us help you be visible in the cycling world.

Market entry consultancy

We help our partners understand cycling audiences in their target markets, provide the necessary inside knowledge needed to overcome language and cultural barriers, also with analyze and implement strategies for handling competitors. Yet more, we help them find the strongest partnerships by mutual long-term strategic interests and synergies.

Content Creation

Stories matter but good ones make a difference. As cyclists ourselves, we understand the power of storytelling. We source different styles of photographers and videographers, to match our client’s needs. But we don’t stop there. We find the right words that create conversations among your audience. These conversations lead to discussions and, eventually, to sales, by telling great stories about your business revealed through the right type of content, told at the right time through the right channels.

Influencer Management

KOL stands for Key Opinion Leader in China, which is also known as an “influencer” in Western countries. It is extremely crucial to find the right talent, maintain a good relationship and work together to develop a marketing strategy. With our knowledge, we create unique content partnerships between brands and influencers to increase the engagement of the target audience. We help brands to identify the matching influencer and also work with brands’ existing ambassadors.

Distribution & Sales Agent

Hiring dedicated staff to build and manage your business in Europe or China is costly, whereas the return on investment is still unknown. We offer B2B matchmaking to connect European or China expansion-ready businesses with local partners, by finding the right distributors, providing expert sales and outsourcing services.

Market entry consultancy

We help our partners understand cycling audiences in their target markets, provide the necessary inside knowledge needed to overcome language and cultural barriers, also with analyze and implement strategies for handling competitors. Yet more, we help them find the strongest partnerships by mutual long-term strategic interests and synergies.

Content Creation

Stories matter but good ones make a difference. As cyclists ourselves, we understand the power of storytelling. We source different styles of photographers and videographers, to match our client’s needs. But we don’t stop there. We find the right words that create conversations among your audience. These conversations lead to discussions and, eventually, to sales, by telling great stories about your business revealed through the right type of content, told at the right time through the right channels.

Influencer Management

KOL stands for Key Opinion Leader in China, which is also known as an “influencer” in Western countries. It is extremely crucial to find the right talent, maintain a good relationship and work together to develop a marketing strategy. With our knowledge, we create unique content partnerships between brands and influencers to increase the engagement of the target audience. We help brands to identify the matching influencer and also work with brands’ existing ambassadors.

Distribution & Sales Agent

Hiring dedicated staff to build and manage your business in Europe or China is costly, whereas the return on investment is still unknown. We offer B2B matchmaking to connect European or China expansion-ready businesses with local partners, by finding the right distributors, providing expert sales and outsourcing services.

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Bike Tours & Cycling Vacations

The global sports tourism industry is growing at a rate of 15% per year, with China’s share being less at 5%. However, the sports tourism market in China is growing faster at 30-40% per year and is expected to reach a potential market size of $765 billion USD. The growth in the middle class, increasing health consciousness, and the demand for unique experiences are driving the growth of bicycle tourism in China, with a growing interest in European destinations. If you are interested in becoming a destination partner with us in this growing market, please contact us today!

Become a cycling destination partner

Do you operate a hotel or own a property that hosts especially cyclists on vacation? Do you wish to expand your client base to east Asian mandarin speaking cyclists? Then consider becoming a cycling destination partner with bikeAgent.

We can help you prepare and plan the perfect stay for your cycling guests whether it would be hosting individuals, groups, cycling camps, or even company team building events. Our team of consultants can help you better understand the Chinese culture and consumption habits to adapt to your accommodation.

We can assist you in designing programs, marketing campaigns, and even recruitment for Chinese cyclists based on your accommodation and service offerings

GET IN TOUCH NOW

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testimonials

bikeAgent

We are a cross-border cycling agency based in Vienna that combines our passion for cycling with a deep understanding of the industry.

We are experts in providing cycling tours for Chinese cyclists in Europe.

Creating marketing and sales strategies for progressive Asian cycling brands entering the European market is our mission, as well as helping European cycling brands grow their business in the Chinese market.

testimonials

team

Team

This is our team, a group of cyclists who work hard on their specialties to empower your teams.

Tammy Wu

Founder / Managing director

A visionary entrepreneur, Tammy has a diverse background in gaming, luxury goods, and marketing. She established bikeAgent as a leader in Chinese cycling tourism, offering brand consulting and market access services. Fluent in English, German, and Mandarin, Tammy’s unique understanding of Chinese and European cycling cultures makes her a trailblazer in the industry.

Paolo Barrera

Co-Founder / Technical Director

With an automotive tech background and a passion for motorsports, Paolo discovered his calling in cycling. A former semi-pro cyclist in the US, he co-founded bikeAgent.cc as Technical Director. Focusing on quality and innovation, Paolo tests bike components, strategizes European market access, and advises distributors. He contributes to cycling tour logistics and is fluent in English, German, and Tagalog.

Can Engin

Exclusive photographer / Bike Guide

Combining technical expertise and wanderlust, Can serves as bikeAgent’s product tester and photographer. A trained engineer and cyclist, he evaluates bicycle products with an analytical mind. His photography skills set him apart, capturing memories that convey cycling’s beauty and excitement through stunning images. Can is a visual storyteller, preserving experiences and adventures on two wheels.

Jewels Chen

Industry Specialist / Sports Journalist / Cycling Commentator

A leader in the Chinese cycling world, Jewels gained experience as a journalist for biketo.com and as a cycling director/commentator for LeSports/CCTV Sports. Involved in global cycling events, he is an expert on China’s cycling industry. As our guest advisor, he offers accurate data, reports, and vision. As the leading voice in Chinese cycling TV and social media.

Allen Li

Chief Distribution Officer

Focused on the Chinese market, Allen leads a sports executive team in Chengdu and is an accomplished amateur mountain biker, road cyclist, and triathlete. With a strong reputation in the Chinese cycling industry, he has extensive experience in importing, exporting, and distributing sports goods. A key influencer, he has connected many international brands to the Chinese market. Participating in domestic and international races, he has gained diverse expertise

Daniel Loy

Principal Race Consultant

Daniel, a cycling industry veteran, is our Principal Race Consultant. With a UCI Pro Road Cycling Manager background, he was co-chairing the Organizing Committee for the UCI Circuit of Nations Cup 2023 in Jakarta and leads Operations for UCI MTB Cross Country Elimination races in Asia. As a Senior Advisor to the Asian Cycling Confederation, his expertise is highly sought after. Fluent in English, Mandarin, and French, Daniel provides expert consulting and execution for Asian events.

Luktim Zhang

Route Designer/ Bike Guide

Luktim, bikeAgent’s Chinese Bike Guide, leads cycling tours in Germany, Spain, and Italy. Fluent in Chinese, English, and German, he studies Information Systems at the Technical University of Munich. With experience in wine importing, cross-border e-commerce in China, and a BMW internship in Germany, Luktim creates tailored cycling experiences. Drawing from his Oetztaler Radmarathon participation and Munich Chinese Sports Association event organization, he is passionate about cycling, technology, and business, leading unforgettable adventures.

Sissy Wang

Localization Specialist

Sissy Wang Localization Specialist A trilingual specialist fluent in Chinese, English, and German, Sissy combines her passion for translation and cycling at bikeAgent. With 600,000+ published translated characters in philosophy, history, and fiction, she effectively bridges language and cultural barriers for European bicycle brands entering the Chinese market. Sissy’s dedication to excellence significantly enhances our localization efforts, paving the way for successful market entry.

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Brands & Clients

“Cooperation is the thorough conviction that nobody can get there unless everybody gets there.” – Virginia Burden

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“Cooperation is the thorough conviction that nobody can get there unless everybody gets there.” – Virginia Burden

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